Table of Contents
Summary of the problem you're solving, the impact and the approach to building a solution
If the pain was remedied, which needles move and by how much?
As a user persona, I want goal so that some reason.
List all other non-functional requirements (feature flags, permissions, etc.)
Happy Path, Delightful Path, Critical Path, Edge-Case Path, etc.
List all metrics you're tracking and the desired value/trend for each metric